Pata Negra
A space that transforms tradition into a sensory experience
A showroom that makes the product the absolute protagonist
The Pata Negra GC Showroom is much more than a point of sale; it’s a setting where the identity and legacy of Iberian pork, cheese, and wine are elevated to a unique sensorial and aesthetic experience. Conceived as a franchise model for select stores, its architectural design fuses tradition and modernity to consolidate the brand and its exclusivity in the gourmet sector.
NEED
Our proposal focused on conveying the artisanal essence and prestige of Iberian products in a contemporary architectural setting. Our challenge was to reflect the brand’s quality and authenticity without losing its connection to tradition. Furthermore, the layout of the space had to enhance the display and customer experience, ensuring an intuitive and immersive journey.
APPROACH
The design was based on a reinterpretation of classic elements of the curing and storage process, integrating them into a contemporary architectural language. The choice of noble materials such as aged wood, natural stone, and dark metals lends solidity and exclusivity to the space.
The carefully designed lighting emphasizes each product through contrasts of light and shadow, highlighting its importance and value.
SOLUTION
The design was based on a reinterpretation of classic elements of the curing and storage process, integrating them into a contemporary architectural language. The choice of noble materials such as aged wood, natural stone, and dark metals lends solidity and exclusivity to the space.
The carefully designed lighting emphasizes each product through contrasts of light and shadow, highlighting its importance and value.
technical data
PROJECT:
LOCATION:
YEAR:
CLIENT: Private
SIZE:
SERVICES: Interior design
STATUS: Not built
words of those who trust us
This showroom perfectly reflects our passion for Iberian pork. Every detail of the design reinforces the exclusivity and heritage of our product, creating an experience that envelops our customers from the very first moment.